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IPhone culture of needing the new item every year? So playing to that crowd. Because Huawei / another maker released a new one? To prevent your customers from switching to a different brand because they have a new model but you don't. Again, the above point = it's very cheap compared to Fitbit, Garm

I had the exact same thing start happening to my Charge 6. I swore I was going to switch to a different brand, but I began realizing all of the other fitness trackers I was seeing were so much bigger than my Charge 6. I didn’t want something bigger on my wrist, and I didn’t care about any fancier fe